Manifesto

reset your italian taste

Have you ever eaten at an Italian restaurant that proudly claimed, "Here, we don't serve authentic Italian cuisine"? No, because 'Made in Italy' sells. But let's face it, it's often just a marketing gimmick. The same goes for wine. Wine has not escaped the standardization of taste. So, isn't it time to Reset your Italian taste?

the story of mosto

"Mosto was born in 2016, in the backroom of my parents' Italian delicatessen boutique and restaurant in Brussels. This is where I spent every afternoon of my childhood. Growing up, I faced countless clichés about Italian cuisine (no, Italian food is not just pasta and pizza!). My family was a pioneer of authentic Italian gastronomy in the capital, battling stereotypes with every dish served.

From a young age, I was not only immersed in the world of taste but also in the beauty of farming. My grandparents cultivated their land, raised animals, and consumed their own produce – true organic farming. This proximity to nature instilled in me a deep appreciation for the land and its bounty, reinforcing my belief that wine is an agricultural product, intimately linked to its terroir and the people who cultivate the vines and make the wine.

As I grew older, I became passionate about wine and realized there were just as many clichés surrounding Italian wine. While pursuing a career in Public Relations, I earned my ONAV certification and created Mosto as a side project to share Italy's hidden wine gems. Then came 2020. The world paused, and so did I. The pandemic’s lockdowns were a turning point, igniting a desire for change. Determined to fully dedicate myself to my true passion, I made the bold decision to focus entirely on Mosto."

the heart of mosto's craft: our approach

Qualitative, human, and astonishing wines of today's Italy

At Mosto, our selection process is about more than just choosing great wines. It's about curating a collection that tells the true story of Italy's viticultural heritage today. Here's how we do it.

Direct imports and personal connections. We import directly from the winegrowers, ensuring that we know each of them personally. All our partners are independent, and nearly all operate on a very small scale. We've visited their vineyards because it's crucial for us to understand their work. This way, we can be true storytellers, relaying their realities and better explaining what’s in your glass.

Winegrowers with personality. In our selection, we want to feel the personality of the winemakers through their wines. We seek out wines that are expressive and identity-driven.

celebrity diversity and innovation

Forgotten grapes and unique terroirs. We have a particular fondness for forgotten grape varieties and lesser-known terroirs. These hidden gems bring a unique flavor to our collection and allow us to offer something truly different. It takes courage and vision to rehabilitate these varieties. Italy's terroirs are incredibly diverse, from volcanic soils and fossil debris to sandy, clay, and more. This diversity is matched by its climates, ranging from mountainous to maritime and continental.

Innovative and traditional techniques. We are fascinated by both innovative and traditional winegrowing techniques. This includes skin maceration, cryomaceration, the use of ceramics, indigenous yeasts, and spontaneous fermentations. These methods, whether old or new, bring out unique characteristics in the wines that standard techniques might miss, combining modern understanding with ancient practices.

Artisanal wines. We cherish working with small producers because their wines are true artisanal jewels. Large-scale producers, who must appeal to hundreds of thousands, often take the easy route. In contrast, our small-scale partners craft wines that are distinctive and full of character. Our winegrowers are also guardians of their terroirs, preserving the landscape and contributing to its resilience.

We don’t want flattering wines; we want wines with personality",

says Alessandra.

mosto's dna

VISION

At Mosto, we believe in redefining the Italian experience. We aim to break down clichés and unveil the true diversity and richness of Italy's heritage. Through our wines, we seek to inspire a deeper appreciation for Italy’s gastronomic and cultural landscapes, transforming how people perceive and enjoy Italian taste.

MISSION

Our mission is to revolutionize your understanding of Italian wine and beyond. By connecting wine lovers with passionate independent winemakers, we bring you authentic and offbeat Italian wines that challenge and delight your senses.

PROMISE

Our wine selection is unlike any other. We will surprise you with unusual Italian wines that you’ll absolutely love. Some might challenge your palate, but one thing is certain: our wines will never leave you indifferent. Bottle after bottle, you'll redefine your perception of Italian wines.

Embrace the unexpected, savor the authentic, and join us in reshaping the way you experience Italian wine culture. Together, let's Reset your Italian taste.

our values

resilience

Transforming tastes,
committed mission

hedonism

Pleasure seekers, joyful experiences

personality

Genuineness and unique expressions

respect for life

Honoring nature and creators

customer reviews

Alessandra est aux petits soins ! Toujours un plaisir de déguster ses bons vins

Benjamin M.

"Super tasting! Amazing wines and stories. We had an incredibly enriching evening!"

Isabelle G.

"Great wine, great service.We followed the recommendations to pair with a raclette and the match was perfect."

Laurienne P.